About this project
Built on the sales floor
A technical communication project turning the Ram lineup's sea of information into something buyers and sellers can actually navigate.
Purpose
Simplify the Ram 1500, 2500, 3500 and Chassis Cab lineup so buyers and salespeople can understand their options and find the truck that's right for them.
Audience
Prospective Ram buyers of every experience level, plus dealership salespeople who need a quick-access refresher. Terms are explained in both plain English and technical language.
Author
Davon Clark — sales consultant at Doggett Chrysler Dodge Jeep Ram of Beaumont and student in ENGL 3310: Technical Report Writing at Lamar University (Dr. Anis Rahman).
dclark33@lamar.eduReferences
Sources
- FCA US LLC. (2026). 2026 Ram 1500 owner's manual. Stellantis. https://www.mopar.com/en-us/my-vehicle/owners-manual.html
- Ram Trucks. (2026). Ram truck lineup. FCA US LLC. https://www.ramtrucks.com
- Cummins Inc. (2025). Ram pickup engines: 6.7L Turbo Diesel. https://www.cummins.com/engines/pickup-truck
- SAE International. (2020). J2807: Performance requirements for determining tow-vehicle gross combination weight rating and trailer weight rating. https://www.sae.org/standards/content/j2807_202002/
Photo credits
All photos belong to their original owners and are used here for educational purposes.
- Car and Driver. (2026). 2026 Ram 1500 interior gallery [Photographs]. Hearst Autos. https://www.caranddriver.com/photos/g65958858/2026-ram-1500-hemi-drive-interior-gallery/
- CURT Manufacturing. (n.d.). 5th wheel hitch with removable bed rails [Product photograph]. CURT Manufacturing.
- DD Offroad. (n.d.). 2025–2027 Ram 1500 Uconnect 5 14.5-inch screen [Product photograph]. https://ddoffroad.com/products/2025-2027-ram-1500-uconnect-5-14-5-inch-screen
- Edmunds. (n.d.). Ram 2500 [Photograph]. https://www.edmunds.com/ram/2500/
- FCA Canada. (n.d.). Ram 2500 features and technology [Screenshot]. Ram Truck Canada. https://www.ramtruck.ca/en/2500/features-technology
- Holley. (n.d.). First drive: Testing Stellantis' new twin-turbo Hurricane inline sixes in the Jeep Wagoneer and Grand Wagoneer L [Photograph]. https://www.holley.com/blog/post/first_drive_testing_stellantis_new_twin-turbo_hurricane_inline_sixes_in_the_jeep_wagoneer_and_grand_wagoneer_l/
- Joe Cooper Chrysler Dodge Jeep Ram Yukon. (2026). Decoding the 6.7L Cummins Turbo Diesel: 2026 Ram 2500 towing and specs [Blog post photograph]. https://joecooperdodgeyukon.com/blog/decoding-the-67l-cummins-turbo-diesel-2026-ram-2500-towing-and-specs
- Motor1. (n.d.). 2027 Ram Chassis Cab Night Edition [Photograph]. https://www.motor1.com/news/806691/2027-ram-chassis-cab-night-edition/
- Peters Auto Group. (n.d.). RamBox cargo management system [Photograph]. https://www.peterscars.com/manufacturer-information/rambox-cargo-management-system/
- r/ram_trucks. (2026). 2026 RAM 1500 LSBH OEM/aftermarket upgrades advice [Online photograph]. Reddit. https://www.reddit.com/r/ram_trucks/comments/1q8p7zs/2026_ram_1500_lsbh_oemaftermarket_upgrades_advice/
- Rocky Mountain Graphics. (n.d.). 2019–2024 2500/3500 Ram Laramie tailgate emblem inlay decal vinyl stickers [Product photograph]. https://rockymountaingraphics.com/product/19-2024-2500-3500-ram-laramie-tailgate-emblem-inlay-decal-vinyl-stickers-decals/
- Stellantis Media. (2026). Ram heavy duty press image gallery [Press photographs]. Stellantis North America.
- Wagoneer Trailers. (n.d.). Gooseneck hitch [Blog photograph]. https://wagoneertrailers.com/blog-gooseneck-hitch/
- WallpaperCat. (n.d.). Ram truck wallpapers [Digital image]. https://wallpapercat.com/ram-truck-wallpapers
- Xtreme Diesel Performance. (n.d.). PPE billet diesel exhaust fluid (DEF) cap, anodized blue (273005000) [Product photograph]. https://www.xtremediesel.com/ppe-billet-diesel-exhaust-fluid-def-cap-anodized-blue-273005000
Disclaimer: This is an independent educational project and is not affiliated with or endorsed by Stellantis or FCA US LLC. Specifications are representative "up to" figures; confirm every rating with the vehicle's window sticker, door-jamb label, or an authorized dealer.